Marketing, CX & Strategy Consultant
Two decades of brand-building, go-to-market strategy, and customer experience leadership across Samsung, JCB, and Larsen & Toubro — now helping ambitious businesses find their sharpest competitive edge.
I'm Hasit Mankodi — a marketing strategist who has spent over two decades building brands, shaping customer experiences, and driving growth for some of India's most recognised companies.
Most recently, I served as DGM — Marketing, CX & Strategy at Samsung India Electronics, where I led the customer experience transformation across India — shaping how millions of consumers experienced the brand beyond the point of purchase.
Before Samsung, I built go-to-market strategies at JCB India and drove business development at Larsen & Toubro. This journey — from heavy engineering to consumer electronics — gives me a rare blend: the rigour of B2B combined with the empathy of B2C.
Today, I partner with companies and founders who need a senior marketing mind without the overhead of a full-time hire.
IIM Kolkata — 2025
Indian Institute of Foreign Trade (IIFT), New Delhi
M.S. University, Vadodara
Google Analytics · Digital Marketing · CX Strategy
Flexible engagement models — from one-time audits to ongoing strategic advisory. Every recommendation grounded in real-world execution.
Sharpen your brand narrative, define competitive positioning, and build a brand architecture that scales.
Full-funnel marketing strategy, go-to-market planning, and performance marketing frameworks tailored to your ambition.
End-to-end CX audits, journey mapping, and NPS improvement — drawn from managing millions of touchpoints at Samsung.
SEO, social media strategy, and digital transformation roadmaps. Practical, zero-jargon guidance at any maturity stage.
Fractional CMO engagements for startups and SMEs. Enterprise-grade thinking at a founder-friendly price.
Custom workshops on CX, brand strategy, digital tools, and AI-powered marketing for your team.
I don't hand over a deck and disappear. I stay until the strategy is working.
Deep-dive into your business, market, competition, and customer. Find the real problems — not the symptoms.
Actionable strategy with clear priorities, timelines, and metrics. No 80-page reports. Just sharp thinking.
Roll up sleeves. Campaign briefs, vendor selection, content calendars, and launch plans — together with your team.
Measure what matters. Continuous refinement based on data, feedback, and market response.